making your products usable

Focused on helping startups and organizations elevate their product experiences.

Enterprise
MedTech
PharmaTech
Security

Services

Design Strategy

Your roadmap to digital success, aligning creativity with business objectives for impactful outcomes.

Design Thinking

Incorporating frameworks, and workshops for innovative solutions that address user needs and drive meaningful change.

UX Design

UX design, wireframes, user flows, and information architecture for web apps, mobile apps, and connected devices.

Design System

Scalable design systems in Figma. Keep your products consistent and build new ones with a faster turnaround time.

Digital Prototype

Demos for user testing internally or with real users, and showcases before investing hours in development.

Proof of Concept

Do you need to wow your client with a set of screens quickly? I can deliver POCs within a week to help you showcase ideas to present and win buy-in.

Project Types

Vulnerability Manager
B2C

Threat Detection
B2B

SIP Trunking
B2B

Smart Cushion
B2C

Health Resource Hub
B2C

Clinical Trial
B2B

Class C SaMD
B2B

Remote Patient Monitor
B2B

Physician Portal
B2B

In Vitro Diagnostics
B2B

Therapy Comparison
B2B

Disease Management
B2B

ASCVD Risk Calculator
B2B

Glucose Monitor
B2C

Symptom Tracker
B2C

Dashboards
B2B

With over 15 years of experience, my expertise ranges from conducting stakeholder interviews to crafting interaction, user experience, and visual design solutions. I have collaborated in and with companies ranging from those in stealth mode and venture-funded startups to large scale organizations.

Testimonials

In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement. In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.

It’s been a pleasure working with her.

David Pettigrew, CEO at my mhealth
I’ve known Rutu for 4.5 years and had the pleasure of working with her at BrightInsight. Throughout her time at BrightInsight, I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products, covering multiple mobile apps and web portals for patients, clinicians, and business users.

Overall, she demonstrated a strong mix of leadership, design, and being customer-focused.

Ferry Tamtoro, Healthcare Technology Entrepreneur

I remain grateful for the value Rutu brought to BrightInsight. From leading a workshop on tree frameworks, to starting the design system and product design processes from the ground up, to her role as business partner to our technology, business development and professional services teams, Rutu capitalized on every opportunity to make a positive contribution to the business we are building. Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend.

Simply put, she made everything better.

Kal Patel, CEO & Co-Founder BrightInsight
I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases). She is a terrific mentor to her team ensuring staff growth and career development.

All in all, I highly recommend Rutu, both personally and professionally.

Cliff Lee, VP, Digital Health Strategy, Dawn Health

helping your business practically

Book A 30-Minute Discovery Call To Discuss Your Project.

  • Stealth Startup

  • Venture Funded Startup

  • Enterprise Organization

Hire me for

  • UX Design work

  • Fractional Design Leadership