Featured Work

With over 15 years of experience, my expertise ranges from conducting stakeholder interviews to crafting interaction, user experience, and visual design solutions. I have collaborated with companies ranging from those in stealth mode, venture-funded startups to large scale organizations.

— Connected Diagnostics Platform —

— Lab User Journey

— Application

— Preview

0->1 Product . B2B . Web Application

Figma  .  Miro  . Jira  . Smartsheets  .  Confluence

Overview

This product is an in vitro diagnostic (IVD) digital platform designed to manage and access information related to IVD tests and samples such as blood or tissue taken from the human body.

The Work

I worked with industry subject matter experts to define and elaborate the core concepts of an in vitro diagnostics application, and design the UX and UI of their final solution of workflow portals and analytics dashboard. Supervised user research interviews to identify core use cases and user goals. Collaboratively planned and prioritized requirements along with internal teams and subject matter experts. After multiple rounds of iteration, my team delivered a full UI design, and design system for a fully integrated lab application.

Partnered With

  • Subject matter experts
  • Research teams
  • Lawyers
  • Quality and Regulatory
  • Security and Compliance
  • Engineering

— Patient App —

0->1 Product . B2B2C . Mobile Application

Figma  .  Miro  . Jira  . Smartsheets  .  Confluence

Overview

A comprehensive app offering patient-friendly tools to track, inform, and engage to boost therapy adherence.

Features

Symptom Management . Dose Management . Adherence . Data + Outcomes

The Work

My team created a robust design system, enhancing product consistency, streamlining development, and enabling seamless scalability. I partnered with the regulatory team to optimize registration, achieving a 42% reduction in processing time. We designed an integrated EHR ecosystem: clinician portal, patient app, and analytics dashboard for comprehensive healthcare management. I saw gaps in the process during customer calls and optimized the delivery model with dual process modules for efficient design change and scope management – one internal, one customer-facing.

Partnered With

  • Subject matter experts
  • Research teams
  • Lawyers
  • Quality and Regulatory
  • Security and Compliance
  • Engineering
0x
increase in total users
0x
expanded regions
0x
increase in therapy administrations captured

— Proofs of Concepts —

Product Concepts . B2B . Support for Sales Teams . Web Application

Figma  .  Miro  .  Confluence

Turnaround Time: 3-4 days per proof

Overview

Startups need people who can hustle, wear multiple hats, and help other teams reach their goals. These are project concepts that were created based on customer requests to show what can be built on our existing platform.

The Work

Some customers found it challenging to visualize what the end product could potentially look like when built on our platform. To address this, I collaborated with customers, sales, and customer success teams to gain a clear understanding of the problem they were trying to solve. I then worked with subject matter experts within the company to identify the most impactful features and workflows essential for the product’s success.

On the first day, I focused on detailing and prioritizing 2-3 key workflows. Simultaneously, my team began creating the project framework and adapting the design system to align with the customer’s branding. By the end of 4-5 days, we delivered a polished, presentation-ready solution that effectively demonstrated how our platform could meet the customer’s needs.

Partnered With

  • Customers
  • Subject matter experts
  • Sales
  • Customer Success

Feedback Quotes

“Mockups demonstrated a path to maturity.  Plus these are just more user-friendly and aesthetically pleasing.”

“Seeing the mockups affirmed that you understood our vision and could bring it to life.”

0days
turnaround time
0x
userflows designed
0%
increase in sales

— PRS Connected Device —

B2C . Mobile Application

Sketch 

Overview

A connected app for a smart device that tracked users’ seating duration, incorporated gamification elements, and provided alerts to encourage movement.

The Work

I collaborated closely with the CEO and Co-Founder of PRS Medical Technologies to understand their vision for a new product, which they planned to present to investors as a connected device. I outlined the necessary research and identified the key features required to make the application successful. Once we finalized the core features, I worked proactively with their engineering team early in the process to ensure alignment and avoid any surprises regarding technical feasibility.

I designed the complete user experience and user interface for the application. When we identified an opportunity to enhance the app further, I created a rewards system that incorporated gamification to boost user engagement and foster a sense of accomplishment.

Partnered With

  • CEO and Co-Founder
  • Engineering
0x
users surveyed
0x
competitors evaluated
0x
design options for the main screen

— McAfee —

Interaction Designer

B2C . Desktop Application . Tablet Application

Adobe Illustrator 

Overview

Virus and spyware security application and vulnerability manager designed for desktop and windows 8 tablet respectively.

The Work

I collaborated with user research, engineering, content, and visual design teams to reimagine the existing vulnerability manager. When I joined, the project had been progressing slowly for six months. Excited to contribute, I immediately engaged with all stakeholders, brought the teams together, and streamlined the interaction design process, enabling the project to be completed within just three months.

As Windows 8 prepared for release, I contributed to the initial concepts for adapting McAfee’s classic security application to this new operating system, ensuring a seamless and modern user experience.

Additionally, I participated in a think tank tasked with generating innovative product ideas to further McAfee’s reputation for exceptional digital security. Our team regularly brainstormed and developed user stories and scenarios to anticipate future needs for digital protection.

0%
reduction in design handoff time

— SIP Trunking Portal —

Interaction Designer

B2C . B2B2C . Web Application

Adobe Illustrator 

Overview

A “SIP trunking portal” is an online interface provided by Cataleya that allows users to manage their SIP trunk settings, including provisioning phone numbers, managing call routing rules, monitoring call usage, and accessing other features related to their voice over internet protocol (VoIP) service, all through a web-based platform.

The Work

  • Crafted a seamless product experience for Cataleya’s SIP trunking B2B product, enabling the company to customize the portal for multiple businesses effortlessly.

  • Collaborated with internal stakeholders to develop reusable user flows. Defined and designed for various scenarios.

  • Designed a comprehensive and configurable solution to help support the B2B sales.

— Clinical Trials Portal —

B2B . B2B2C . Web Application

Sketch .  Figma

Overview

The clinical Trials portal is a complex portal involving multiple users with varying functions and permissions, enabling different people to be recruited into clinical trials and then eventually go through the entire trial.

The Work

  • Led interviews with industry experts to gain insights into the clinical trial processes. Applied findings to prioritize features, develop workflows, and inform final design decisions.

  • Built out user flows and layouts for several complex features like scheduling, clinical study status, and blind studies.

Testimonials

I’ve known Rutu for 4.5 years and had the pleasure of working with her at BrightInsight. Throughout her time at BrightInsight, I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products, covering multiple mobile apps and web portals for patients, clinicians, and business users.

Overall, she demonstrated a strong mix of leadership, design, and being customer-focused.

Ferry Tamtoro, Healthcare Technology Entrepreneur
I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases). She is a terrific mentor to her team ensuring staff growth and career development.

All in all, I highly recommend Rutu, both personally and professionally.

Cliff Lee, VP, Digital Health Strategy, Dawn Health
In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement. In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.

It’s been a pleasure working with her.

David Pettigrew, CEO at my mhealth

I remain grateful for the value Rutu brought to BrightInsight. From leading a workshop on tree frameworks, to starting the design system and product design processes from the ground up, to her role as business partner to our technology, business development and professional services teams, Rutu capitalized on every opportunity to make a positive contribution to the business we are building. Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend.

Simply put, she made everything better.

Kal Patel, CEO & Co-Founder BrightInsight

Project Types

Vulnerability Manager
B2C

Threat Detection
B2B

SIP Trunking
B2B

Smart Cushion
B2C

Health Resource Hub
B2C

Clinical Trial
B2B

Class C SaMD
B2B

Remote Patient Monitor
B2B

Physician Portal
B2B

In Vitro Diagnostics
B2B

Therapy Comparison
B2B

Disease Management
B2B

ASCVD Risk Calculator
B2B

Glucose Monitor
B2C

Symptom Tracker
B2C

Dashboards
B2B

helping your business practically

Book A 30-Minute Discovery Call To Discuss Your Project.

  • Stealth Startup

  • Venture Funded Startup

  • Enterprise Organization

Hire me for

  • UX Design work

  • Fractional Design Leadership